Based on aggregate analyses of customer behavior, HelloFresh created three buyer personas to guide their efforts. It also empowered the larger marketing team to craft regional, individualized digital marketing campaigns. Solution: For meal kit company HelloFresh, a centralized business intelligence solution saved the marketing analytics team 10-20 working hours per day by automating reporting processes. HelloFresh centralized digital marketing reporting to increase conversionsĬompany: HelloFresh Problem: Digital marketing reporting was time-intensive, manual, and inefficient. Here are 5 real-world examples of business intelligence platforms in action. While there are some great books about business intelligence that detail practical applications, this article will show off how some specific, big-name companies leverage modern business intelligence platforms. The response is the rise of modern business intelligence platforms that support data access, interactivity, analysis, discovery, sharing, and governance. Digital transformation is now seen as a key strategic initiative and business intelligence tools have evolved to help companies make the most of their data investments.
Tableau Conference Toggle sub-navigationīusiness intelligence (BI) can add value to almost any business process, creating a comprehensive view and empowering teams to analyze their own data to find efficiencies and make better day-to-day decisions.Reference Materials Toggle sub-navigation.Teams and Organizations Toggle sub-navigation.
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